Today's topic will cover everything you need to know about explainer clips. We'll discuss explainer video types and explainer video examples. And we'll also share tips on how to create a compelling explainer video that will increase conversion rates. Are you ready to discover why explainer videos are essential for every startup?
What is an explainer clip?
These explainer videos are short marketing videos that can be used to explain the product or service of your company. These videos can be placed on your website's landing pages or prominent product pages. These videos are very popular. Some sites claim that they have seen conversion rates increase by up to 144% when including explainer videos on their websites.
Online videos are a great asset for businesses. How do you make your own explainer videos?
Today, we'll be looking at the following:
These are the best explainer videos available on the internet and their reasons for success
Business explainer videos: Why explainer videos are so useful
There are many types of explainer videos that you can make
How to create explainer videos for your site
Different types of explainer videos
Live Action Explainer Videos: This is a promotional video that explains your business's product and service. This is what the Dollar Shave Club or PooPourri videos are. For companies that sell a product or a people-oriented service such as a restaurant, consulting group, or other services, live-action explainer videos work best. Because we naturally feel drawn to the faces of other people, it can be a great way to create an emotional connection with your viewers in explainer videos.
Live streams via Social Media: These are similar to live-action videos but you can't edit them. Although this can be scary, the raw footage (mistakes and all) shows that you have no secrets and humanizes the brand. How to Go Live on YouTube and Facebook. Instagram. After the video has been completed, you can save the videos to your account.
Animation Explainer Videos: Animation is the most common format for explaining services and intangible tech products such as software. Live action is not an option for some services that require very few physical objects. Animated explainer videos are more creative and easier to update or edit if you need to make any future adjustments. To find the right tool for you, check out our list of a video editors.
Whiteboard Explainer Video: An explainer video where animation is hand drawn on a whiteboard and then erased. This video format is popular because it is easy to use and inexpensive, making it one of the most cost-effective types of explainer videos to make.
Five great examples of explainer videos
These types of promotional videos are becoming more and more popular. There are many top-rated explainer videos to choose from. Here are a few of our favorites.
1. Dollar Shave Club
Dollar Shave Club's video title is "DollarShaveClub.com-Our Blades Are F***ing Awesome". You can tell that they are going for something different. They go all out with this bizarre video. We also featured it in our post about funny ads. How does this explainer video work? Dollar Shave Club is very familiar with their target audience. Their market is 20-30-something-year-old men who would be open to the idea of ordering a steady supply of razors online. The video's humor and language perfectly match their target audience.
Dollar Shave Club is an excellent example of a well-structured explanation video. The video begins with an overview of the service (great razors delivered to you every month for just $1), then they discuss the problem (most blades cost too much, have unnecessary features, and it's easy to forget about buying new razors), before reiterating the solution (cheap razors delivered each month to your doorstep).
2. PooPourri
PooPourri's success is due to many of the same reasons Dollar Shave Club is. It's not surprising that their styles are very similar. PooPourri has an explainer video that is mostly live-action but then switches to animation to show how PooPourri works. No one wants to see live-action loads being dropped into the toilet. You should also check out the big green button at end of the video. It's just waiting to be clicked and ends with a strong call for action.
It is important to note that it would be difficult to match this tone for your explainer video. Most businesses will benefit from more subtle humor. PooPourri's humor is often outrageous.
3. Mint
Mint is an excellent example of how animation can be more beneficial than live action for businesses. Mint uses animation to show how it combines financial information from various parts of a user’s life into one system. Mint's animated explainer video uses screenshots of actual products to familiarize viewers with its design and arrangement.
4. Airbnb
Airbnb uses both animation and live action to showcase the unique experiences (and affordable) that can be had by using Air Bnb. This explainer video does an excellent job demonstrating all the benefits of Airbnb while also explaining them verbally.
5. Spotify
Spotify uses only fun animation and a rockin’ soundtrack to explain its digital music service. The video is a match for energetic music and fast-paced cutting. Also, the video's color scheme matches the Spotify design so we are already familiar with it. Spotify isn't fussy. They rely on the tune and a few lines of text to communicate that it's all about music.
Are there any explainer videos you would recommend? Which do you love about them? Please share your thoughts in the comments
How to create an explainer video
We will show you how to create your own explainer videos. Although it is not an easy task that requires a lot of effort and focus, we are confident that you will enjoy the results.
Step 1: Create the video script
A good explainer video starts with a solid script. A solid script is essential for creating a compelling explainer video.
Your main focus will be on the script. Even if you hire a production company, it's better to write your explainer video script. You understand your target customers' concerns and pain points better and the video is where they need to be addressed. What is the biggest fear of your customers? What is the most confusing thing about your product? These are the questions you need to ask your audience.
This outline is recommended for your explainer video script.
1. A quick overview of your product.
2. Problem solve
3. Your solution will solve the problem (via product/service).
4. Call to Action (e.g. Click here to sign up for the free trial!
5. Broadcast trust signals (such as well-known clients, awards, and write-ups)
Explainer video script best practices
Keep it short, 90 seconds is ideal.
In the first 30 seconds, your key message and value proposition must be clear. Don't keep folks wondering.
Use words such as "You" or "Your" to speak in the 2nd person.
Use simple language. Don't confuse viewers with technical terms that they don't understand.
Make sure you decide the tone of your explainer video. The majority of videos choose a casual, conversational tone.
You can add humor to your videos. Videos with subtle laughs are more entertaining.
Step 2: Recording voiceovers
After you have written the script, you will need a voiceover. There are many options:
Voices.com This website has a wide network of voice actors that you can choose from.
Craigslist Ah yes, it's still reliable. You can find almost anything on crazy Craigslist. Voiceovers included.
Fiverr You can get a good voiceover on your explainer video for $5 only on Fiverr The price will likely be higher than $5. Some charge per word, while others charge per second. You won't likely be in the lowest price range. You won't find a voiceover cheaper anywhere.
Step 3: Explainer video production
When it comes to creating and producing your explainer videos, there are many options. There are many options.
Hire the pros There are many talented video production companies that can make you a great promotional video. This route will result in high explainer video prices. Expect to pay anywhere from $5,000 to $20,000 for such a service. You'll have video experts to guide you through the process and your video will look amazing. There are several explainer video companies that you should consider: Wyzowl and LessFilms; Flikli, and Explained. Yum Yum Videos and Studio Pigeon.
Pow Toon - If you are making animated explainer videos and have no animation experience but still want to make it on a tight budget, Pow Toon will be your best option. This animated explainer software is easy to use for anyone with basic computer skills. Although it won't be a masterpiece it is easy to make and free to use (at least for the beginning). You can even find a tutorial that will help you build your creation.
Make your own Explainer Video on iPhone. Wistia has a great post that will help you to do it. DIY video production is a great way of creating explainer videos for a low price. Camtasia and iMovie are great choices for editing. This animation toolkit by Salsify is a great resource for creating animated explainer videos.
Hire a freelancer: Experienced freelancers are able to provide high-quality explainer video production assistance at a lower price than large production companies. You should find one on craigslist and other freelance sites.
Crowdsourcing: Another option is Video Brewery, a video crowd-sourcing firm. Send Video Brewery a project overview to receive several proposals from Video Brewery’s trusted freelancers. You can choose the one that interests you and you are on your way. Video Brewery says that explainer videos usually cost between $3,000 and $5,000.
Step 4: Music and sound effects
Your animated explainer videos or live-action explainer videos will likely need some music and sound effects. You can score tracks in the following places:
MusOpen - Free music resources like recordings and sheet music.
Free Sound: An archive of Creative Commons-licensed audio samples and recordings.
YouTube: This king of video offers free background music for your video creations.
Audio Jungle - Download royalty-free audio files, including loops and sound effects.
Audacity: This tool isn’t a source for audio files but it helps you to create your own.
Read the fine print carefully when you visit these websites to see what is and isn't allowed under the sound file licensing agreement. Some music files are free and can be purchased once only. Others require attribution. Our guide will show you how to use music without getting sued. For more information, please visit.
Step 5: Determine the performance of your explainer videos
You can measure video engagement and tweak your video. You can see solid data with YouTube Analytics. But Google Analytics can help you go even further down the rabbit hole if you are open to setting up custom event tracking.
Imagine watching plays and pauses. How many viewers reach the 30-second mark? mark vs. sixty sec. mark, etc. Wistia offers a variety of analytic tracking options, as well as the ability to sync Wistia with Google Analytics.
Enjoy the benefits of your new explainer video!
There are many benefits to explaining videos, including:
Conversions to the greater good
Enhance SEO Search Rankings with Video Content - 70% include video in the top 100 search results
Keep viewers on your page for 2X more
Videos are a great way to get the word out about your product. You can easily share them on Facebook or Twitter.
Repurposing can be used for different purposes - An explainer video could be used to pitch investors or as an email signature.