An increasing number of nonprofits and businesses are making explainer videos a priority. An explainer video is a valuable tool that can't be overlooked.
It is true, the market is following a constant trend in video content. It would be a surprise, wouldn't it? Video engagement rates are significantly higher than for any other medium. Video content is now more accessible than ever on different devices.
Do You Need An Explainer Video?
You're already here so take some time to get to know us. Creamy Animation is an explainer and storytelling video production company located in Vancouver, Canada. We produce marketing and sales content, instructional videos, and corporate videos as well as other animated storytelling videos for local and international businesses.
Since 2009, we've created hundreds of videos. We also have a unique drive to create captivating animated stories.
Combining story-driven videos and creative writing, our combination will help you to connect with your audience and communicate your message clearly and concisely. Our portfolio is available below. Also, check out our explainer video.
It's easier than ever to create an animated explainer clip thanks to new technological advances. Your video's length is what your audience will notice first.
Your business's nature will determine whether you create animated videos. It communicates the message in just minutes. Your audience will understand the essence of your message.
Animation explainer videos are a versatile visual medium that can be used to simplify complex product or service messages. The whiteboard animation videos have the ability to increase the product or service's value. The demand for whiteboard animation isn't going away.
Even more exciting is the fact that such videos can be used to increase traffic to your website.
Here Are the 8 Benefits of Making an Explainer Video.
1. Video Explainer Increases Conversions
More than 80% of people now prefer to view videos to make final decisions about a product or service. It encourages users to learn and helps them make final decisions about buying a service or product.
animated videos provide a better user experience, and customers are more likely to like them as a form of entertainment. A dedicated video marketing budget has been established to produce affordable marketing videos.
2. Video Helps Build Your Brand
Celebrate the moment when your target audience begins to get to know your brand personality. It is a slow process that takes time. After all, companies shouldn't spend a decade creating a connection with their audience. Videos can help bridge that gap.
It's not just about building a brand or engaging customers. Videos can help you build a long-lasting brand identity strategy. Videos can also help you build a lasting brand identity for your product or service.
Your brand recognition depends on many factors, such as your color scheme, compelling visual aesthetics, voiceover, script, characters, and other elements.
3. Video Gives You a Professional Look
To be blunt, you do not need to have amazing web design skills in order to create a website that is effective. Your professional outlook does not have to be limited to a website. A marketing video can help you create a positive impression with your target audience.
Videos are a way to show customers that you are reliable and ready to take on any project, big or small.
Professionalism is a key factor in the recognition of your product or service. Videos can be used to convey the vision of your business. You come off as an expert in the details of your product or service.
4. Video Content is versatile
You can promote as much as you want. This means that you can create a user experience that is optimal on all devices, including mobile, tablet, and monitor screens. You can also embed your videos on your YouTube channel.
Organizations today focus on creating videos that are easily adaptable and optimized for mobile devices. More than 60% of the audience uses smartphones to access online video content.
5. Video Communication is a Better Way to Communicate
You can rely on the communicative nature videos to help you make connections. Your video content can be used to teach your audience. It can also inherently reduce extra marketing research expenses.
Although it may not seem like a major issue for small businesses, large organizations spend millions of dollars on research and development ( R&D). This money can be saved.
6. There Are Endless Customization Options
There is no limit to the number of changes that you can make in your explainer videos. The possibilities are endless, from sound design to color corrections to tweaking other graphic features.
It's amazing that independent businesses and entrepreneurs aren't afraid to try new things with the narrative. To launch or promote new features, you can trim, edit, or add video effects to your videos.
7. Explainer Videos Open Creative Opportunities
Your animated video can be like a portal to new opportunities. You may not have made the right creative choices to reach a wider audience with your advertisement. The best thing about videos is the ability to add layers upon layers of visual features to enhance the user experience and increase engagement.
Explainer videos have the advantage of attracting users to stay longer because they are visually stimulating and can include unexpected elements. To understand your customers' purchasing habits, a professional creative team can create a whiteboard video.
8. ROI - Higher Return on Investment
A video campaign will yield a greater ROI. To track your videos' growth performance, you can use a third-party tool. What is the result? Because of its low-cost structure, your return on investment will skyrocket.
Last Thoughts
While you can create your own explainer videos, the cost of hiring a video production firm like Creamy Animation to do the job is unmatched in the marketplace. You get professional expertise to align videos with your business vision.