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  • Writer's pictureJoe Root

Explainer Video: How Long Should Your Explainer Be?

You already have a good idea that animated explainer videos are in vogue in the world of online advertising and optimization of sales. As data is pouring into the internet, we are beginning to gain a better understanding of what is working.



Explainer Video
Explainer Video


To determine how long your explainer video should be, you should take into consideration:


What's the explainer clip intended for?


Does your explainer video be featured on the blog's homepage or blog, YouTube, or on the landing page? What is the ideal action you want your audience to do after watching your explanation video?


The third and final question is the most important to think about. Provide just enough information that will lead to a decision and only the information you provide.


It is no doubt that the constant decrease in the amount of time spent by an online-savvy crowd has meant that shorter-length videos gain momentum over longer ones. Videos that are shorter can catch the attention of just one and everyone with ease. How short, however, is the most important question. One three, two, or even longer is the question your mind is seeking an answer to.


It is important to recognize that what has worked for other people may not work for you. You and your business may have different levels with other businesses. It is therefore advisable not to determine the duration of your video while in comparison to others. Otherwise, you may get an incredibly short (or perhaps more) length video than what is needed by your company. It may also lead to making you lose money on the investment. That is, even an excellent video with a not appropriate or inappropriate length could not yield the maximum worth for your investment. What is the best way to determine the duration of your commercial video and pick the one that offers a complete value-for-money offer?


It is possible to, of course, check out other videos to see what you can expect to see in just one, two, or three minutes in general, but as a rule, there are many other things to think about including:


What are you trying to highlight in your video? Is it your company, product, or both?


What's the configuration of your company, whether small medium, or large scale?


What's the purpose of your company? Is it simple, complex or is it a business that offers an new product? A product that is innovative may require a demonstration, along with a description of the gap it is expected to be able to fill.


Do you need to spend an extensive amount of explaining as well as answering the questions? What is the essence of your message? How do you plan to communicate it? Do you intend to support the message with examples, quotes, or endorsements or. ?


Also, do you have a budget?


Let's look at some simple and efficient tips to solve this issue in business:


In order to be informative Business, videos must be cut in length.


They shouldn't be either too short or too long. A squeezing-up, an unneeded short video is unlikely to be a hit when its sole purpose is to bombard the brains of viewers with large amounts of information. A long commercial video, lacking a captivating element, will have viewers leave and not even finish watching it.


The video you create should be designed for a specific reason.


Determine in advance what details you intend to communicate to your audience since it will assist you in determining how long your film should be. If you have lots of speaking to do make sure you don't squeeze all the information into one video as complicated videos do not appeal to viewers. Instead, make your video as simple as possible by tackling just one topic at each point. A long-winded message can be split into several smaller videos that can be connected.


The video's content must be clear and concise.


It is always recommended to make your message concise and use short sentences to keep the attention of your viewers. Make sure you have a clear focused, engaging, and engaging script is essential to a successful video.


How We Created a Product Explainer Video That Actually Got People to Buy


It's difficult to create an informative video about a product that convinces buyers to purchase. This is how we achieved it.


Video demos for products are difficult to create correctly. Here's how we put together one that was successful...


The first time we attempted making a product video was not amazing.


It's not that it wasn't good looking A friend of mine made the video and edited it and I believe it turned out fantastic.


We started it while we were just beginning to grow and unproficient as a business. Before we took the time to study our customers as thoroughly as we do now.


And it was clear.


It was basically packed with features "all about us" video press releases.


To our dismay, throughout our customer-related development, no customer has utilized the phrases "hassle-free ticket management," "smart automation" or "intuitive self-help tools," which is the reason watching this video is making me cringe.


We've made a lot of progress since the time we first started. We're just a bit bigger and a bit more sophisticated and have lots of data and feedback that can aid us in telling the most accurate story.


We replaced the previous video in favor of a testimonial in the past however, we weren't able to find something that really showcased our product in-depth to those who would like to see it.


We also redesigned our website for marketing just a few months ago we decided to give an entirely new look at our video.


What is an explanation video?


A small virtual storage business was established in the last few years it reached a stage where they couldn't more gaining a substantial number of clients. They had difficulty getting people to visit their homepage since nobody knew what they were doing. They also had to face the task of promoting a product in order to address a problem that people did not realize they faced.


Video by Common Craft. Then they launched a short explanation video that reduced their tech-savvy pitch into a funny engaging, humorous, and fun video. The video launched DropBox into a direction that saw them gain massive amounts of capital and 50 million customers and a four billion-dollar valuation. They even were able to have Steve Jobs knocking on their doorstep, looking to buy their business. It's one thing to tell the most compelling story but it's a totally different (and very difficult) task to convey the story and vision for potential shareholders, investors, and even customers. That's precisely the way that Dropbox did. All of us browse websites with a skepticism that the services offered by companies can actually provide any value for them. Take a look. In the last five minutes, you've probably been to a website, weren't interested, and then walked away. So, what's the most efficient method of making people aware of the work you do and make them be interested enough to turn them into customers? Let them know your story and not just talk about the story to them. The most effective method of doing this is by adding an explanation video.


Adobe Acrobat Reader is free desktop software developed by Adobe, a private software company. Adobe continuously provides new versions of the application to include product and/or security updates, so Adobe strongly recommends using the latest versions.


Explainer videos are brief videos that businesses make to introduce themselves quickly and explain their services and the way they can help with their client's issues. It's an extremely quick, memorable method to create an impression on your viewers and to provide viewers with the essential details they require to make a choice. This is crucial for your website's conversion.


Attention spans aren't as long nowadays After many years of study and observation, we've concluded an average of 90 seconds to be the perfect place for the majority of people. If you're not able to say the things you must communicate and get people interested in you and your product fast it's drowning in water. You can ask Kevin O'Leary from Shark Tank.


Because you're only given 90 seconds (which amounts to 150-240 words) the video you create should not contain every detail you would like to include. The information you include should be restricted to the most essential information you want your potential customers to understand about the product or service.

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