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  • Writer's pictureJoe Root

How 2d Animation Works?

2D animation is the use of two-dimensional images in rapid sequence to create the illusion that motion is real. For an example, see below:


2D animation is often a more cost-effective and efficient option to live video or 3D animated videos. In most cases, it can be as effective or even better than the latter. 2D animated videos are also possible without the need to travel to film locations (a valuable feature in today's restricted travel world).



2D Animation
2D Animation


2D Animation is a great choice for science marketing videos.

2D animation can be a great way to present complex or technically complicated products and services in a simplified manner for science marketers.


2D animation is also useful in science and healthcare. It allows you to visualize things that are difficult to see with your naked eye. It is also a great way of demonstrating the uses of medical devices. Without needing to film a patient or surgery, you could show how a medical device works in surgery.


Benefits of video marketing for scientists


2D animation is a great way for international audiences to be reached. While subtitles are always available for live videos as well, animated videos allow you to record voice-over narrations in multiple languages, giving you a more personal viewing experience.


The 2D animated videos are a great way to make your content more engaging, relatable, and understandable.

Marketing is a key component in business growth and development. It's crucial to constantly think about the next steps to maintain your marketing momentum. An animation is a tool that many businesses have used. There has been a 40% increase in businesses using 2D animation in their marketing. What is the impact of a tool that was popular on kids' TV?


There are many ways that your company or organization might use 2D animated videos. However, it is a popular medium for creating videos due to its low cost. A video production company with a strong portfolio that is flexible and able to work with your needs will be able to create high-quality 2D animation videos. You can see examples of 2D and 3D videos to help you decide. Or, talk to 2D animation video production firms that can assist you in finding the right fit.

This article will highlight 2D animated videos that are good examples across both B2B or B2C domains. Most animated videos are created to influence an online audience. This can be website visitors, audiences on third-party sites like Youtube, Vimeo, and any other social media/video-sharing website. Television is not often used for 2D animated videos.


2D animation for company overview videos

A 2D animation is also an excellent option for company overview videos such as the one below. It's not necessary to hire actors or film employees who might leave your company in the future. It is a fun and engaging way to communicate your company's culture, mission, and goals quickly.

The most popular type of animation is 2D vector-based animation. 2D refers to graphics created in 2-dimensional graphics programs like Adobe Photoshop or Illustrator.

These graphics can be modified to look 3D, but you cannot rotate an object to see multiple views. This is 2D animation.


Animation is a broad term. There are many animation styles to choose from for your corporate videos or marketing videos. It can be compared to pizza. If you order pizza for dinner, you will need to choose the toppings, sauce, and crust. Animation is the same.

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