Explainer videos are becoming increasingly popular in today's world. People aren't a fan of reading long paragraphs of text and prefer to watch videos. Videos that are brief and entertaining are more effective at creating brand awareness. You can make appealing and informative content using simple tools and programs. It is possible to create explainer videos yourself or contract a freelance video producer/agency.
2D Animation
Now the question is, which kind of explainer should be created for you, a 2-D animated video or whiteboard animation software video? Well, the answer is in the purpose of the video. The type of explainer you want to make is determined by the type of video you'd like to produce. Whiteboard animation videos are ideal when your video is designed to share information or provide an explanation of something about a service or your business. If the video concerns an item that is made of machinery and the goal of the video is to show the machinery and process of making the productthen 2D animated videos will be highly desired.
Let's learn about the basic idea behind whiteboard animation as well as 2D animation. We will examine the differentiators between these two types, and then learn where exactly we should utilize them.
Each type of video has its own pros and cons and it's essential to be aware of it. Let's get going.
What exactly is a whiteboard video?
With the help of whiteboard animation, you can create a stunning video by making sequenced images drawn on a whiteboard. It requires drawing skills to show the idea on the whiteboard. When you watch whiteboard-based videos, they are creating their mirror neurons. There are numerous options of software available for making whiteboard animation videos.
What is 2D animation?
2D animation is the process of creating motion within an area that is two-dimensional. It's the process of creating emotions that are visual in a two-dimensional environment. 2D animation can also be known as traditional animation. Some 2D animation software is the storyboard, Adobe Flash, toon boom studio, pencil, and animation.
How do we differentiate between videos with whiteboard animation as well as 2D animation?
Animation of text using whiteboards
Whiteboard animation videos can be used when you have a lot of text to include in the video. The whiteboard animation video is reminiscent of a teacher explaining a concept on the whiteboard. If you have something in your video that requires to be communicated through imagination, then using a whiteboard-based animation software video is the best option. A white screen is preferred since it allows for the drawing of concepts and the use of words. Sometimes, you'll need to make use of a large number of words to let people know what you provide and what it means. Additionally, you can include pictures to convey your business's vision.
2D Animation explainer videos to help with storytelling
Animation explainer videos are animated animations and graphics which allow you to communicate your story to your customers about your products and brand effectively and in an engaging way. Animated videos can be entertaining and humorous. The graphics, colors, background, music, and voice-over made it more amazing than other types of video. A video that animates the workings of your product is an excellent approach to get people's attention. Using your company's color and logo will help to make it more recognizable to your target audience and will make an image of your brand's image to them.
whiteboard video for a complex concept
Sometimes, you don't require illustrations or lots of shades to convey the message you wish to say. A pen and paper will suffice. If you have to convey an intricate idea using paper and pen, whiteboard-animated videos are an ideal option. Drawing and drawing can be done on a whiteboard, and then sync it with the perfect voiceover. Doodles illustrations and words will make it easy to explain complicated concepts using simple language.
2D animation for short & innovative video
A short, fun, and engaging video will be more effective when you don't intend to explain anything or give excessive details. 2D animation can be used to entice and enthuse people with your company or brand and also to inform them about your brand.
Videos that use 2D animation illustrate your idea but don't go into detail about it in a brief and creative manner. It is much more effective to create a product introduction video in 2D than using whiteboard animation.
No matter what your motivation, your video should communicate your ideas clearly and effectively. The message should eventually reach an even larger audience and they should be aware of your brand. If people interact through the videos you've created for them they will be ultimately forced to take further actions, which could lead to buying.
Our company The Essence Studios will help you with both kinds of video productions, whether it's a whiteboard-animated video or a video with 2D animation. Please feel free to contact us. We wish you the best.
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