Why Animated Video?
With this huge number of videos that are trying to grab the attention of the public, it's becoming difficult for businesses to make their way through the clutter.
A second talking head or boring explainer video isn't going to make a difference. Engagement is the key and an animated clip can provide it.
Most customers prefer video content over-read. This will result in the explosion of content marketing using video.
Video will be utilized more to convert leads and generate leads. A large portion of buyers does not want to talk to sales representatives. The last stage of the funnel is where animations and videos can affect sales in later stages.
There will be plenty of testing to determine the best videos for different circumstances. Talking heads, animation actors CGI. How do you present intros, hooks, and calls to action in videos? An animation is a powerful tool when it comes to this mix.
There are a variety of reasons animation is superior to other forms of visuals:
Animation Keeps Viewer's Attention
Internet users have limited attention spans and are able to spend this amount of time with the internet, whether it's a video or an article. Animation can trigger an emotion that resonates with viewers. It inspires discussion and makes the audience want to read the story.
Additionally, today's consumers are used to a variety of intrusive advertising advertisements. Most of the time, they can get rid of the noise that advertisements create. Animation isn't as widely recognized as an instrument for marketing. Therefore, viewers are more likely to look at animations than traditional advertisements.
One of the best examples of this is Google Doodles. These adorable animations get us clicking on them.
Animation Simplifies Complex Topics
Animation can bring concepts to life in ways that live or text-based videos cannot. Consider this: you can have your characters talk as you'd like, fly, or travel time. With the aid of animation, you will be able to show the way in which mechanisms and processes operate.
One great example of using animation to explain concepts is the TED-Ed program. If you haven't registered with their YouTube channel It's about time. The channel has more than 3 million subscribers and is among the most well-known education channels that you can find on YouTube.
The majority of the videos produced by the team make use of animation. It makes difficult subjects easier to understand such as how the food you consume affects your brain or the science of what is known as the "hardest move" in ballet.
Physics-and-Ballet
Learn the most important suggestions and examples of the best practices for how to create a product demonstration video.
Animation Brings Back Memories
We are drawn to cartoons because of the happy memories that we had in childhood. Animation can bring us back to our childhood and is one of the strongest emotions. According to research nostalgia is able to block out all negative emotions and combat depression.
To learn more about the reasons to make use of nostalgic marketing techniques, take a look at this slide deck from Search Engine Journal.
Animation is Fun
People love to be entertained, regardless of whether they discuss business or are educated. The more entertaining your content is on YouTube, Facebook, and other social media channels you'll see more shares of the video. Animation can add an additional 10 points towards the enjoyment factor.
Check out this adorable Lumberjack Party animated film created by Motion Authors to get inspired. It's funny, sweet, and entertaining. It's all it takes for the video to become viral and be shared across social media in a blaze.
Find the latest and most popular content available on the Internet with Reddit's official mobile application! Explore the top topics in trend as well as new breaking stories, viral videos funny jokes, and popular memes. The Reddit app lets you connect to the entire Reddit with an infinite scroll feature and endless autoplay GIFs. The animation-inspired whiteboard video presents the Reddit mobile application.
Slack Video Animation
Category: Enterprise Software Video Animation Example
All the work that we have to do can seem overwhelming! The good news is that there's Slack. The service was first introduced in 2014 and is an application that connects teams to tools and services as well as tools to accomplish their work. The animated video is a creative illustration of how Slack makes business communication enjoyable and easy.
Ahrefs Video Animation
Category: SEO and Marketing Tool Video Animation Example
Ahrefs is a set of tools designed for SEO and Marketing. A comprehensive toolkit for backlink research as well as organic traffic research, keyword research, as well as content marketing. The ability to rank websites or web pages is essential today and using Ahrefs it's simple to grasp the steps to take. The animation is creative and serves as a brief introduction to the tools on Ahrefs.
Visa Video Animation
Category: Credit Card Video Animation Example
The Visa Payment Controls is a system in digital form which allows large businesses to control physical and virtual accounts used by managers of the company as well as employees. With VPC administrators are given the option of setting limits on amounts, channels, and other limitations. The animated video that is creative will explain the functionality of the platform in an easy and entertaining manner.
Nexmo Video Animation
Category: API Platform Video Animation Example
Meet Nexmo, the Vonage API Platform. Nexmo API Platform. Nexmo API platform delivers powerful chat and SMS solutions, as well as an extensive audio experience that is programmable. Nexmo assists startups that are growing and agile companies improve their customer experience and create innovative business results at a large scale. The innovative animation video shows how you can send messages to people at any time across the globe. This makes life much easier and quicker by using Nexmo.
Askfm Video Animation
Category: Social Networking App Video Animation Example
ASKfm is a worldwide social network that lets users make profiles and send each other queries. It's a type of anonymity in social media, which encourages users to submit questions anonymously. They believe that questions and answers are the basis of communication, self-expression, and more understanding. Through this innovative animation video, Askfm has launched its new design for its app.
Namo Media Video Animation
Category: Mobile Advertising Video Animation Example
Namo Media's tech allows every mobile application to create mobile-friendly advertising. The current 320x50px mobile banner ads have a bad user experience and bad performance. Namo's native advertising unit in-stream solves both issues. The ads that are in-stream don't cause users to be blinded by banners and increase the value of every impression for advertisers. The animation video that is creative showcases how Namomedia can help advertisers earn revenue through their applications.
Livepress Video Animation
Category: Publishing Platform Video Animation Example
Utilize a more advanced design for your WordPress editor, which includes live comments moderation as well as live streaming Twitter search. LivePerson is a fully featured live blogging solution designed specifically for sites with high traffic. It transforms the blog into a live information resource in real-time. It allows you to create articles and advertising pages that show perfectly on all devices without writing any code. You can also embed links and images easily. The video that shows creative animation discusses digital advertising with Livepress.
Algolia Video Animation
Category: Search Engine Video Animation Example
A robust hosted API for search engines, Algolia provides product teams with the tools and resources they require to build quick, relevant searches. It's one of the best platforms for integrating search capabilities into your business. Its hosted search API power billions of search queries on thousands of sites and mobile apps each month and delivers relevant results as you type a search in less than 50 milliseconds everywhere across the planet. The animated video is a creative way to showcase the core values of Algolia.
Speedify Video Animation
Category: VPN Security Video Animation Example
Speedify is a zero-log VPN designed from scratch to provide efficiency and speed. It connects all of your internet connections to increase performance and security. It uses the latest encryption technology to provide more than double the performance of traditional VPNs for both mobile and desktop devices. Through Speedify you can surf anonymously and not be traced, and also bypass firewalls, and allow you to access your preferred apps and websites. The animated video is a creative demonstration of Speedify's ability to shield you from the glare of prying eyes and insecure networks without sacrificing speed.