Explainer Videos and the Sales Funnel
Explainer videos are the latest version of a"how-to" manual and a standard method of instruction and communication.
Instead of slinging videos across the internet in random intervals, approach your video's launch as you would other parts of your marketing strategy and in a systematic order, rational, and organized fashion.
Let's look at the phases in the funnel for sales must launch various types of videos to explain the process.
What is The Sales Funnel?
If you're in the business of marketing, whether for your own company or for someone else's, chances you've heard about this funnel of sales.
In simple terms, the sales funnel is comprised of various stages in the buyer's journey.
Your role is to guide potential clients throughout the funnel of sales to get them to the other end.
The sales funnel may be presented in a variety of ways and with various amounts of stages. In our case, we'll use the 6-stage funnel. The stages include:
Awareness
Interest
Consideration
Intent
Evaluation
Purchase
It's important to note that not every person who steps into the sales funnel can make it through to the end.
How do the sales funnels for videos work?
Sales funnels for video are designed to convert people who are not customers into leads and potential customers. This being said, here's the way they function:
1. People who have specific issues begin to look online for solutions. They discover your website and brand (via search naturally through social media, or through paid advertisements).
2. As your viewers view the videos you have made, viewers start looking for ways to answer their queries. This typically happens near the uppermost point of the funnel (more on this in the future). Once they have a better understanding of how to identify the issues they are facing, and how your product or brand could assist, they continue on their way down your funnel.
3. Buyers are at the point of making a decision. This is usually the point where they make a purchase choice, this may differ according to the type of product or solution you're offering. For instance, enterprise account software will likely come with an evaluation before it can be approved and bought, whereas the home theater system could be purchased in a matter of minutes.
Benefits of an Explainer Video for Business Ventures
What are the reasons why companies are turning to videos that explain their products? Why is this method of marketing beginning to surpass traditional video advertisements? There must be a reason why it's becoming an international success.
There are many reasons. Learn about the various advantages of explaining videos below.
Higher Engagement Rates
Don't underestimate the importance of engaging marketing. It is important to get people's attention and hold it. It is important to ensure they don't just glance at your marketing material.
Explainer videos look amazing due to their sleek animation. They're also very short, which means viewers can be able to get the information in about 1-2 minutes as opposed to the time it'd be for reading the exact information via a blog article. It also requires less effort on their part as they don't need to read any text.
It is possible to test it to test that it works. Create a blog post then use the article as a base for the outline for an explainer, and then make it into an exclusive audio podcast. Show all three videos to a limited amount of people It's more likely that people will opt for either the blog post or podcast.
On the final day, that you'll see more people checking through your content. It's certainly important to have a blog article on your site to satisfy the algorithms of search engines however, if you're looking to enhance the customer experience (UX) as well as keep them interested, you can't miss out on animation-based explainer videos.
Clarity
Have you got a new product that is hitting the market?
For instance, you make smartphones, and you've got one due out in the coming year. You can release a standard video advertisement that plays through Facebook or YouTube However, why not take it one step beyond that?
In an explainer that you can inform the public about the new display on the phone and the various camera technologies that is available on the phone and the reason why the OS is superior to other phones. By using this type of video, consumers will be able to understand the device better and may even persuade them to purchase the phone.
Who would ever buy something that they don't understand?
They eliminate any ambiguity and confusion. If your customers don't know the process of your service or the reason they require it, create an instructional video and aid them in learning. Your videos should provide answers to their most frequently asked questions.
Major Boost in Traffic
Explainer videos can also increase traffic. They can be used in order to guide people to certain landing pages.
You can, for example, create a video that explains the process of your business and the benefits that people can get by hiring you. You've already gotten the attention of potential customers and, in your video, make it a point of including an action call. Get them interested in getting in contact with you.
The best explainer videos accomplish this and much more. I'll explain how they are viral in a specific segment later, but for now, be aware that great explainers are able to spread quickly. The rapid spread of the message leads to greater exposure and consequently more visitors to the site.
Include a link to your website in the video's description. In no time those who have watched the video will begin going to your site. They've already gotten the message, so the video has done its job then it's now your website's time to finish the job.
Higher Conversion Rates
Did you know that people are more likely to buy a product after watching a video on it? This is one of the secrets of successful video marketing that you can profit from by creating efficient explanation videos.
Imagine this in this way When people surf the internet but don't have a way to physically interact with your products. Videos for promotional purposes can appear superficial and don't clearly provide the features you're trying to promote. How do you convince people to know the significance of your brand and product's purpose is?
Explainer videos can get the job accomplished.
These videos simplify complicated concepts so that anyone is able to grasp the key features. If your customers understand the product you're selling, they're more likely to purchase it. Informing and entertaining customers is the most effective way to convert them Explainers are able to do both.
Easy to Share
I have mentioned before that explainer videos are able to go extremely popular. This is due to a variety of important reasons:
They're visually attractive
The videos are short and easy to comprehend
They can get an unambiguous message to get across
Making explanations and social media in a harmonious way is the perfect combination. It's not difficult, especially considering how effective platforms such as Facebook and Twitter can be used for this kind of marketing using images.
If you post an explanation video on Facebook It won't take long for other users to begin sharing it. The video will be exposed along with the links to their Facebook friends. Anyone who views it will keep sharing until the video is deemed to be popular.
It's as simple as one click on just a click of the Facebook Share button. Users don't have to worry about their videos being ignored since they are typically less than 2 minutes in length.
Is it possible to test this way? Make sure to log on to Facebook and browse through to your News Feed. It will not take time before you realize that most content and posts are videos that explain the basics of Facebook.
Improve Branding
Check the entire Apple commercials. Although they all show high-end production values, they do appear to be a bit bland. It's obvious that it's an Apple commercial right from the first frame. They're always the same cinematography, color correction, and design.
Although they're impressive, they appear trite. They lack personality. commercials.
Avoid falling into the same pit. Make use of effective marketing strategies for your brand including explainer videos.
Yes, you require high-quality video advertisements, but you should pair them with effective explainer videos. This highlights your brand's personality more than any other commercial.
If you are looking to show an official, business-minded personality, then you should release explanation videos that are clear to the point and include an actor who has a rich tone. If you're looking to show an entertaining personality include humor into the script and add a bit of energy to the video.
A short video, however brief as it may be, can convey the story of your company. Colors alone can trigger emotions without the use of words So think about the tone and design of your explainer videos can accomplish.
Caters to the Mobile Crowd
Do you realize that the vast majority of users who browse the Internet use their smartphones? The majority of people surf the Web using a smartphone than with laptops or desktops. That's how huge the mobile population is, and you can imagine how much impact they have in the realm of marketing.
It's a good thing that that explainer videos are geared towards this audience.
These videos aren't very long which is a good thing on a smartphone. Video content is preferred over written content due to the small space available on the display of a phone. It is also possible to grab the attention of viewers and summarise the contents of a film with one image, something you cannot do when writing content.
Also, you must consider that those using mobile devices are limited in their attention spans. There are lots of things fighting to grab the attention of a viewer however, explainer videos are able to fill up a significant portion of the view. This means that people will be able to see the video while scrolling across YouTube or Facebook and reduce the chance of your content being overlooked.
Great ROI
The cost of creating an explanation video can be low when compared to the amount you'd pay on a traditional commercial video with live-action.
Traditional commercials need a lot of equipment. It is necessary to cover the cost of the script, actors, lighting microphones, cameras, and editing software as well. It is necessary to pay for costumes, design, and food too.
Video explanations, on contrary, require only the script, a professional voice actor, and animation. They will cost you significantly less, meaning you can earn a higher rate per second for the video.
Calculate the ROI in this manner. If you pay $1,000 for two minutes of live-action advertising this means that every second will cost $83.33. Each conversion made from that video must generate an enormous amount of money in order to receive your cashback.
If a basic explainer clip costs $300 for two minutes, that means that you're paying $2.50 every second. This is a lot less difficult to earn a profit from.
It's true that the exact price of advertising on video and explainer video ads can be far higher than what is presented here, however, they'll still yield the same benefits. You'll pay less and earn more for each purchase made by visitors that come from the explainer video.
SEO Friendly
The end result of marketing on the internet is all about staying SEO-friendly. Each SEO strategy is about working in accordance with Google's algorithm.
Explainer videos can help you rank higher.
The title, URL, and meta description of the video must contain the keywords Google's crawlers will be able to discover and index. The majority of explainer videos have close captions as well as crawlers. This means you can also sneak keywords into the script as well.
More traffic generated thanks to the video? More converts than bounces from pages?
This shows that people appreciate the video and believe in it. It indicates you have a top UX and a well-designed funnel system that both Google takes into consideration when ranking webpages.
Did the video become to the top of Twitter as well as Facebook? That's a bigger brand's recognition in addition to brand mentions. This can also affect how your SEO efforts.
Adobe Creative Cloud offers software to design graphics, video editing, as well as web development. The most popular software is Adobe Acrobat,
Take Advantage of Explainer Videos Now
In essence, the concept of explainer videos is that they are short animated videos that educate and amuse. They're powerful tools for marketing that appeal to a broad public and can enhance the effectiveness of your SEO, create your brand's personality, and improve engagement. Of course, there are many other types of video-based marketing. If you're looking to learn how you can use them in your favor, don't hesitate to browse our other guides right now.