Do you own a business and want to make videos that promote your brand? The popularity of app video production has increased in the marketing industry. According to Wyzowl's 2015 "State of Video Marketing Survey", 86 percent of businesses use videos as a marketing tool. 93 percent of marketers who have used video say it is a key part of their strategy. A video can convince 84% of consumers to buy a product. You can expect to get a return on your investment in video production.
Quality over quantity is the rule in video production. Are you unsure how to start or how much it will cost you? We've got you covered.
Storyhunter hosts more than 36,000 freelancers and production companies. We'll break down these costs and show you how to save every step of your way.
A guide to editing video for beginners
The availability of free software and sharing of information online makes editing video easier for amateurs. This guide will help you find the best video editing software and how to start editing.
More people are interested in creating videos, whether it's to capture family memories or to launch entire businesses online. This is a great time to start. Many people already have a camera capable of capturing app video production in their pockets. However, just capturing video is one part of the process. It is important to learn how to edit videos.
A wide variety of video editing software is available to help you edit your videos. You can find the right software for you, whether you need a basic drag-and-drop editor or a full-featured professional-grade editing suite.
Editing videos can seem like a never-ending process with so many options and methods to choose from. This guide will help you get started on a new and exciting path to editing video.
You can edit a video as easily or complicated as you like. However complex the final product may be, it will be much more enjoyable if the process is started from the beginning.
What type of videos are they editing?
Different video types have different requirements. Perhaps you are just looking to create a highlight reel of your family vacation. In this case, all you need is to cut long segments and then splice them together. You might also want to make a YouTube video that combines talking-head footage and B-roll clips. You might be assembling a documentary that spans several hours. There are lots of clips to go through, as well as computer-generated graphics you need to create and special effects you want to add.
The final product you are looking for will dictate how you approach the process, what you choose to shoot, and how it is edited.
What capabilities does the software need to be able to perform?
Each piece of video editing software comes with a learning curve. There is a direct correlation between how many features the software offers and how much time you'll need to spend to learn it.
Consider whether you are looking for the basics using a drag-and-drop editing model and a relatively short learning curve, or if you would prefer to learn more complex (but still feature-rich) software.
Can my computer do video editing?
Video editing is done entirely on a computer. You need to make sure that your computer can handle the editing tasks you have in mind. As you would expect, the more complicated features you add to your video (e.g. computer-generated special effects) the more powerful the computer hardware will be.
It is important to remember that there has been a long-standing debate about which operating system is best for video editors. With the exception of a few programs that are only available on one OS (like Apple Final Cut Pro X), there is no difference in using a Mac or Windows for video editing.
Recommendations for Video Editing
To determine the right computer specs, look at the recommendations of the software you intend to use. You will need less powerful software to run your computer. The following guidelines should be a good starting point.
Processor - An Intel Core i5/Core i7 processor should be sufficient. The AMD Ryzen 5 is a good choice for budget builds. It offers high performance and a low price.
RAM - Some software recommends a minimum of 4GB RAM. However, it is recommended that you have at most 8GB. But more is not better. 16GB is better if you are doing very complex or high-resolution editing (4K+).
Graphics Card - It depends on the software you use and what you are trying to accomplish. A graphics card is not necessary for some programs. You will need a GTX 1650 or RX 570 if you plan to do more rendering or use DaVinci Resolve, which is designed to make use of a GPU.
Storage - 4K video requires lots of storage. HDDs (hard disk drives) are fine, but SSDs (solid-state drives) are faster and easier to use. If you plan to make a lot of videos, you should get the best storage space possible.
Other considerations for your computer - There are other factors to be aware of. You'll need to be able to transfer whiteboard animation software video quickly due to the large file sizes. Thunderbolt, USB-C, and USB 3.1 will provide you with relatively fast ports to transfer data from and to digital storage devices. Uploading videos online will require a fast internet connection. These are not essential, but you will spend more time waiting for your files to transfer if they do.
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Are you a content marketer or social media manager looking to make a splash in video editing? Don't stress! For beginners, any of the software applications listed above would be a good choice.
Consider your budget, your level of expertise, and the time you are willing to spend learning new skills. You don't have to wait to find the best YouTube video editing software or to implement your team's video marketing strategy. Make it your own by investing in these video editing tools.