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  • Writer's pictureJoe Root

The Guide to Corporate Animation 2021

Business animation uses a technique to convey a message, without the need for live actors. Business animation is very powerful and effective in increasing sales. Animation videos have a lot to do with the tools they are used. For the best results, it is very important to use the corporate tools correctly. This article will discuss corporate whiteboard animation, and how they work to achieve the desired results.



2D Animation
2D Animation


What is corporate animated?


Corporate animations are a creative way to get your message across to your customers and clients. Corporate animation can be used for preparing meals for clients in the future and training staff. Corporate animation can improve your ability to reach your target audience.


What's it like to move and how does scale affect your life?


2D animation uses only two axes to allow objects to move: X andy, which can be either horizontally or vertically. 2D animation focuses only on the background and the foreground movement. 3D animation has objects moving in 3 axes: XYYZ, which creates a visual effect. 3D animation is much more efficient than 2D, but both animations have their strengths and weaknesses. The flow of the characters is vital because it determines the video's standard quality.


How do I make the right decision?


You should be able to choose between 2D animations and 3D animations if you're confused.

  • Target audience

  • Production costs

  • We need your organization

Your audience: Who is your video going to be shown to? 2D animation will be more effective for conveying a message. For more technical explanation videos, 3D animation videos are best because they provide the best way to explain everything clearly.


Production costs: 2D animation videos cost less than 3D animation. This is why you need to factor in the production cost. If you're looking to make a very simple video, don't choose a 3D animator. On the other hand, if your video is going to be used extensively for explaining your app and any products, a 3D animation will work. If you don’t need any detailed explanations, it is better to skip 3D animation videos.


When should corporate animations be used?


Corporate animation can be used in any kind of animation, 2D/3D. 2D and 3D animations are more cost-effective than live-action videos.


It is possible to stand out as a creative animator by using all types of animations such as 2D, 3D, and traditional animations. To explain products or services, you can assign 2-3 actors roles. This will make the video more informative.


Use explainer videos to help you make an impact on your audience.


Production styles


Once you've learned all about the advantages and disadvantages of different animations, it's now time to start production. It is now time to think about the best production style for your audience. First, determine whether your video is to sell a product/train for a task.


The next step is to decide on the production style, which could be whiteboard animation, hand-drawn videos, or mixed animation.

  • Whiteboard animation software videos make it easy to convey ideas and teach on a White background.

  • Hand-drawn animations are more popular than other styles because of how the hand grabs the audience's attention.

  • Mixed animation is a trend that will grow beyond 2021. It involves creating a video with animation mixed with live-action elements. This allows the production to be creative and flexible. Combining animation with live actors creates an impactful effect on viewers.

How can you excel at video marketing

Are you looking to make a video? You can do this yourself or hire an agency to help you. Make sure you remember the important details for your video, such as:

  • The motivation behind your video.

  • Do not focus on features but rather benefits.

  • Don't be afraid to take action, not to show off.

  • Create an interactive script.

  • How do you convince your audience to listen?

  • A little more crisp is a good thing.

  • Keep up with the beat.

  • You should always seek feedback from colleagues or friends.

This was all about the blog. You can contact The ESSENCE STUDIOS about any type of content creation deal. We're happy to help. We wish everyone the best.

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