Before knowing about what’s the purpose of video editing, first understand what is video editing? video editing is the manipulation and arrangement of video shots. Video editing is used to customize all whiteboard animation video information for making it amazing and wonderful which helps to engage with the audience easily. Editing is the most important part of post-production in which raw footage of various shots is put together to create a sequence or scene.
Now it's time to understand the exact role or purpose of video editing and filming. Why we used the term video editing and what is the main motive of video editing ??
Alright, so in this post, I will explain to you the purpose of video editing so that, it is easy to you to edit and filming the video in an appropriate way.
Let's start
Video editing is to get together the pieces of film to create movies, shows, or ads to transport a message to the audience. There are a lot of people involved in the making of a film. Here are some main purposes of video editing you must focus upon to get the desired results.
Transporting a message
The video editor is responsible to make sure that the message is transported to the audience successfully according to the director's choice. This means that it is important to understand that what exactly the director is trying to convey. So, according to that, the role of the editor is to convey that message in an appropriate way. For example, if the scene is supposed to be sad, then it's the responsibility of the editor to place some sad music lightly over the scene. It's the job of the editor to ensure that the director's message is conveyed successfully to the viewers.
Timing
While editing a film, it’s the job of the editor to decide the timings on which the audience receive certain message or information. Sometimes, it is best that the audience know the information from the start and sometimes it might be best that the audience know something until the end of the film. It is the role of the editor to make this decision while piecing together our film. So that, it is the purpose of editing a film, that particular information should be delivered at the right time.
Flow
Another important part of film editing is to ensure that there is a consistent flow in the movie. According to the audience, there should be an appropriate flow of every scene. So, it is the task of the editor to flow the scene nicely into the next. Flow brings out consistency which is very much important in any video.
Communication
It is important to make sure that your audience understands your content properly. This means that, what you are trying to communicate, is well understood by the audience. There are a lot of video editors who work on advertisements and speeches that end up on social media. So, the video editor would have a lot of control over how the audience receives the subject of the video even in short pieces on social media.
Creative decisions
A well-edited project will be crisp and flow with great exactness. All the creative decisions of the editor made from start to the finish make your explainer video more interesting for the audience. This is the process where you decide that how all the shots work together to create a unified whole. Video editing requires good attention to detail. It is the best idea to hire an editor for your project so that he/she will help you to get professional results every time.
Alter the style, pace, or mood of the video.
A good editor will be able to create subtitle mood prompts in the video. As we all know the audience gets more attracted to the creative style and music in the video. So, to get your video more likable and successful, techniques such as mood music and visual effect can influence how the audience will react.
Use of effects, graphics, music, etc. in an appropriate way.
The video editor knows where to add effects, graphics, and music to make it more interesting. This is often called a great part of editing. Adding off effects, graphics, and music in the video can create a lot of fun for the audience and make your audience get more attracted to your video. Usage of effects and graphics in a limited manner is pretty much cooler than using lots of effects and graphics.
So this was all about this blog, I hope that now it is clear to you what is video editing and what is its purpose. You can contact us at THE ESSENCE STUDIOS if you want any help regarding video editing and production. Just keep exploring and learning. Good luck.