Many businesses now create business explainer videos to inform and engage their customers faster. You can show how your brand can help if you have a new product or service that is helpful and your audience has a problem. You are missing the future of video marketing if your company hasn't caught up to the trend. Customers rely on video to learn. But how can you create your own explainer video for business?
How to create an explainer video for your business-Clipchamp blog
This guide will show you how to make an explainer video for your business using our online editor. It covers everything you need to know regarding small business video marketing.
What is an explainer video?
The most important information about a brand's products and services is summarized in explainer videos. They are concise and entertaining. Complex content can be visually communicated to the target audience in a concise and understandable manner. This allows for more attention to be paid.
Explainer videos are a modern version of a pitch deck. They are increasingly important in corporate communication, both internal and external. A company can generate leads, increase website traffic and convert more customers through an explanation video. What makes explainer videos different from other media? And why are they so effective in content marketing?
What are the benefits of explainer videos?
43% of marketers believe video has decreased the number of support calls they have received. Consumers can quickly grasp the product and develop a personal understanding. This saves time and improves the company's profit margin.
You can make explainer videos to increase your income.
Wyzowl experts found that 84% of people were convinced to purchase a product or service after watching a video from a company. This content can also impact your other KPIs. JotForm creators launched a YouTube campaign with an explainer video. They drove over 5.000 people to their landing page within one day and achieved a 2.2% click-through rate at $1.07 per visit. Video marketers report that video content directly helps increase sales.
Where to use explainer videos
Website and landing pages
Your website is a great place for explaining videos. You can use a general explainer video on your homepage, while more detailed explainers are best on landing pages that reinforce the message of each video.
Social Media and Paid Social
Social media channels and ads are great places for explaining explainer videos. You can quickly gather feedback and get results. Also, you can create explainer videos that target different segments of the customer journey.
You could, for example, create simple explainer videos that you can use in social media ads to target people who do not have a relationship with your company. You could also use remarketing targeting options for explainer videos that answer specific questions about a product to someone who has visited that page or abandoned it on an online shopping cart.
People already know a lot about you through your own channels. You can use this information to highlight product benefits or explainer videos to establish your expertise in your niche.
Crowdfunding sites and campaigns
A good explainer video is essential for any crowdfunding campaign. You must clearly communicate the value of your product when you are selling it.
According to Kickstarter, make a compelling video. It's a great way to present yourself and give people a better idea of what you are working on.
Conferences, presentations, and events
You don't have to only use explainer videos online. An explainer video can be a great introduction to a presentation. It will draw people in before you start speaking.
A simple explanation video looped at your booth on trade shows can help you explain your brand and products to more people than anyone person could.
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