Let's start with what is whiteboard animation?
Whiteboard animation refers to a video style where all illustrations are drawn step-by-step on a white background and where the author's hands appear to be creating them. These illustrations often come with narration that walks the viewer through the story. Whiteboard animated videos are used extensively in marketing, user onboarding, and explainer videos.
Two Key Reasons Why Whiteboard Animation Videos Are Good for Business
Animation by Aslan Almukhambetov, Explain Ninja
Whiteboard animations are a great idea.
Animated whiteboard videos can be a great way to present your brand's image online and grab the attention of the public. We will be looking at some of the benefits of whiteboard animation for your brand strategy.
Whiteboard animation videos add value
Whiteboard-making businesses have been able to take advantage of the solution-oriented nature of whiteboard animation videos for almost a decade. They should because the tool has the amazing potential to present ideas innovatively.
Whiteboard animated videos are unique and creative, which can be used to promote products or services as well as to increase awareness. Whiteboard ads are also used by companies to increase brand awareness. Whiteboard videos will not be going away, it would seem.
This article will highlight some of the most prominent whiteboard drawing videos in the industry and the unique visibility they have. We will take a look at what the whiteboard explainer video could be aiming for in the near future.
Whiteboards were first used in schools in the 1950s. They eventually became part of the digital world in the 2000s. While whiteboards are primarily used for education, businesses can also use them to promote their products or services.
Whiteboard videos often include hand-drawn visual elements and audio as a voiceover.
Here are four reasons you shouldn't make an animated whiteboard explanation video.
1. Educational format
We mentioned that whiteboards were first used in classrooms in the 1950s. Video animation should not be boring or draining, regardless of whether it is intended to educate.
2. Bland
Minimalism can be a good thing in marketing (just take a look at Apple), but whiteboard animations can seem very bland. This is due to the constant use of a white background and a black pen. This format is static and does not inspire enthusiasm about your product or service.
You can add visual stimuli to animated explainer videos by using colorful backgrounds. This cannot be done with whiteboard videos.
3. Maneuverability
Whiteboard videos are not as flexible as custom animated videos that can be customized to your brand. They all use the same template and style. Your video will likely be lost in the sea of whiteboard videos.
4. Issues surrounding quality
It is easy to make a whiteboard video because whiteboard explainer videos follow a certain format. This may seem like a positive thing, but it's actually a problem when you think about the quality of animated whiteboard videos.
To create a whiteboard video of high quality, precision and time must be taken to ensure that the drawings match the pen/hand on the screen.
Unfortunately, not all companies are serious about this. This is why whiteboard videos can look a bit sloppy. Do your research before you invest.