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  • Writer's pictureJoe Root

What Is the Difference Between Motion and Animation Graphics?

Motion graphics, like described previously, require animating a graph, infographic, or even a web design. Take a look at this GIF that features motion graphic elements that represent London city. London. As you can observe motion graphics are used to set abstract objects, texts, as well as other graphic elements into motion.



Motion Graphic Software
Motion Graphic Software


The opposite is that animation as an art form is more focused on the realm of cinematic techniques and storytelling that help to create the narrative. Watch this video to learn about the well-known Mona Lisa by Leonardo da Vinci. While the animation is animated it doesn't make use of motion graphics.


Therefore, if your film incorporates motion graphics in order to convey an argument, it could be considered to be motion graphics. However, if the video is more similar to the style of a Pixar film, which takes the subject through an emotional journey, this would fall under the umbrella of animation.


When should brands utilize motion graphic videos?


Let's see how your brand could be able to go with motion graphics video:


Motion graphics are great to highlight or outline details and making a concept you're trying to make. Motion graphics are utilized when there's not a need for narratives or elaborate storytelling. Motion graphics can dissect your products or services, and make them memorable.


Remember that motion graphics are their most fundamental visual aids, therefore they are a great way to teach difficult-to-understand concepts using visuals.


If you are looking to emphasize the emotional components of a story, tell an elaborate narrative or want to engage your audience on an intimate emotional level, then it is best to use different types of animation. It is possible to include motion graphics, however, you could also choose to use different animation effects, in such a situation.


For an example of a powerful motion graphics software video, look up this animated recreation of the famous Carl Sagan speech following his return from space. The Pale Blue Dot.


It's evident that they've employed motion graphics and Carl Sagan's voiceover as a way to demonstrate the speech. Background music is a great way to add depth. However, the video is not comprised of any other kind of animation.


Motion graphics of different types


There are a variety of motion graphics videos. Let's take a look at the most popular kinds of motion graphics.


A. Explainer Videos


Motion graphic explainer videos are utilized by companies to explain everything about their systems, from how they work to the processes they use and their products. Motion graphic videos also clarify concepts and help to create awareness. For example, you can watch this video on the history behind coffee.


Motion graphic explainer videos look at an intricate process or scenario and utilize animation to reduce the complexity into manageable pieces that convey the entire story. It's a method to make people feel emotionally connected to your brand since it can add storytelling to the mix. Video can help you package your product or sales into an emotionally engaging and compelling story that boosts the bottom line. Make your own explanation motion-graphic videos quickly and easily with InVideo's free explainer templates.


B. UI Animations


Motion graphics are used to design UI (user interface) prototypes for animation. The term "UI" is used to describe a sequence of pages, screens, and even visual elements such as icons or buttons that form an application or website.


Designing UI is a vital ability that forms the basis that you must have when you build websites from scratch. Motion graphic designers develop "wireframes" or mock sketches of how a web page or other components will appear. They then animated these sketches to illustrate how a menu will open and how things slide into or out and so on. For instance, look at the UI video of an app for tracking expenses. It shows the amount of money each family member paid and the total amount they spent by way of animation.


Animations of the user interface of an app to track expenses. UI animation can be helpful when you are talking to developers about how you would like your website to appear.


C. Icon/ Element Animations


Motion graphic designers also create animated elements such as icons on your site or in your video and much more. Take a look at the motion graphics featuring different icons.


These elements, such as lines, icons, and many more are accessible as online templates to designers. You can upload and reuse the elements in their videos as well as other properties. Download your own free components to use in video clips here.


D. Logos


Are you aware of the times when you are watching a YouTube video on a regular basis and you notice an interesting logo prior to when the video begins? The logo sequences are motion-graphic animations. Motion graphics can add individuality to your design and in this instance, its logo designs. The most sought-after motion graphic logos that we look at on a daily basis, is the original version of the Google Doodle that incorporates animated motion graphics.


Google Doodle using motion graphic animation


These fun, event-based animations have become associated with Google. Google brand, don't you think?? There are a lot of logo motion graphic templates available on InVideo that you can download for free to design your own beautiful, easy logo unveils. You can find them here.


E. Short Films


Although they typically create short films with various animation techniques motion graphics are included in this method. The benefit of using these techniques in shorter films is they allow viewers to create and explore an environment that is entirely imagined. It is possible to make a visual representation of feelings, emotions, and other tangible quantities with motion graphics. For example, you can watch this short video that explains the scientific basis behind the existence of life Kurzgesagt in a Nutshell.


F. Title Sequence


Credit and title sequences in films and even YouTube videos are produced with motion graphics. A very renowned graphic designer who worked on titles in the early days, at the time when motion graphics had just begun to take off in the early 1990s, was Saul Bass. Saul Bass created the infamous titles sequences for the movie "Anatomy of A Murder." Take a look at this first example of a motion-graphic video.


Now you can create your own impressive strong and impressive title sequences by using InVideo's motion graphic logos as well as introduction templates.


G. Presentation & Infographics


Motion graphics can be used to animate your graphs, presentations, bar charts, and much more. It makes your work appear elegant and professional. You can also create a CV video with motion graphics! Animations to create interactive infographics could be the key to an enjoyable experience. For instance, take a look at this motion graphics video which provides details regarding Omega Pharma.


Motion graphics can help establish the way that animation happens. Another option for infographics is to convert informational graphics into explanation videos.


The following are some of the types of motion graphic videos that you can find online. Let's take a look at some stunning examples of motion graphics.


Why Is Motion Graphics Design Important?


Since 65% of us learn today through visual media and 90 percent of information sent through our minds is visually motion diagrams are an excellent way to connect with your customers and illustrating the look of your brand, advertisements, and marketing in a unique way. But, can these animated images still play a significant function in the world of social marketing in the longer-term content era?


1. They contribute to long-term content There is no doubt about the fact that long-form content is more effective when it is SEO-related. According to the words of Merle Driver, head of the animation for Social Chain, a piece of content that is long-form is more likely to do better when it contains motion graphics. Making use of motion graphics as part of your marketing via social media will assist in driving more traffic to your site.


2. They boost engagement Motion graphics are shown to be more entertaining than other forms of communication. According To Twitter, GIF Tweets See 55% More Engagement.


3. Helps to understand complex processes Data is much easier to comprehend and remember if presented in a way that is visually appealing. This is the reason why motion graphics are successfully used to create videos about processes, data visualization, or abstract notions.


As a Motion Graphic artist, the greatest benefit in using Photoshop over other photo editing software applications is it is able to integrate with the other programs in the Adobe Creative Cloud. It is easy to import Photoshop images directly in After Effects and also vice-versa.

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