Video content has many advantages, including dominating 80% of web traffic and influencing 90% of consumers into making a purchase. It's easy to see why you want to get started with video and reap the benefits.
It can be difficult to choose the right production company, and all the steps involved in selecting a company for video. This guide will show you how to convince your boss to invest in explainer video production.
5 Benefits of Working with a Video Production Company
It is up to you to decide who you will be working with. Some companies have an in-house crew of filmmakers, but many prefer to work with video production companies. Why? These five benefits of working in an explainer video production firm are quite convincing.
Explainer Video production companies are able to make video live and breathe. They can help you create your campaign by assisting with lighting, props, sets, and crew. They can give an accurate estimate if they take these factors into account.
You Avoid In-House Production Expenses
Have you seen the Star Wars film's budget? Filmmaking is expensive. Although having an in-house crew is convenient, it comes at a cost. You not only have to purchase the equipment but also pay salary and other benefits to your crew members.
These in-house costs can increase your average costs for video production. They don't even cover the cost of buying props and upgrading equipment. A video production company already has the hardware they need.
A professional touch is what you get
The last thing you want when you launch your video marketing campaign is for it not to look professional. Although it may seem simple to work with video when you are watching behind-the-scenes clips, the reality is that it can be difficult. It's not easy to manage a crew of actors, lighting, equipment, or shots that are time-sensitive.
This is why explainer video production companies have the greatest benefits. You can supervise the creative process and not have to worry about the shooting schedules or the quality of the final product. Instead, you can rely on them to produce a professional and high-quality video.
A team of film experts is available to you
Collaboration with an all-star team opens up a lot of doors. An outside video production company can help you film any type of video: commercials, animated videos, and promotional videos.
You can get advice on how to build your marketing plan by having a specialization in marketing videos. Video production companies can help define your message, tell an engaging story, and build a microsite that you then upload to social media platforms such as YouTube and Facebook.
Missed deadlines can be disastrous, especially if you've been advertising your next video. Although it is not something we like to do, it can happen to in-house teams when they are overburdened.
Explainer Video production companies will meet your deadlines, even if they are tight. For example, our team has worked late to create recaps that will air the next day at the event's closing ceremonies. We live and breathe video, so it's what we do!
Software Demo Video Vs. Software Explainer Video
You can download a PDF version of this article to read later. All the statistics around the video and its potential to help software sales have made it clear that a video can be used to market your SaaS product. The question is: What type of video should you use?
There are many types of videos. The first question you need to ask yourself is whether you want a product demo, a client testimonial, or a technology explanation video. While you might be inclined to go straight for a product demonstration video, as it is your intention to show your software, explainer videos are starting to appear. They have a subtle approach and are focused on education and are making a huge impact on customers.
Next, consider the type of video you want to create. Is it better to go with live-action or animated? How does this affect the type of video you create?
This blog will explore the differences in formats and styles to help you understand why you might choose one.
There are differences between a technology demo video and a technology explainer video
Explainer videos should explain to the customer which problems your whiteboard animation software solves and how they can benefit by using your product. This should give the consumer a brief overview of your product to help them understand the concept.
After the explainer video, a technology product video is next. They have a good understanding of the product concept and want to see the specific solution. This will provide them with visual proof of the practical benefits of your software.